Rebranding a Heritage Site for Modern Appeal

Heritage sites are treasures that preserve our history, culture, and identity. However, to stay relevant in today’s fast-paced world and attract a wider audience, many heritage sites are exploring rebranding strategies that blend tradition with modern appeal....

How to Attract Domestic Tourists More Effectively

With the rise of local travel trends and the growing importance of domestic tourism, attracting domestic tourists has become a key focus for the Indian travel industry. As international travel faces uncertainties and travelers seek safer, affordable, and culturally...

Responsible Tourism: A New Business Standard

In recent years, the concept of responsible tourism has gained tremendous momentum worldwide. It is no longer just a trend but has become a new business standard that travel companies and destinations must adopt to thrive sustainably. As travelers become increasingly...

Building Custom Tours for Gen Z Travelers

As the travel industry evolves, Gen Z travelers—those born roughly between 1997 and 2012—are becoming a dominant force shaping travel trends worldwide. Known for their tech-savvy nature, desire for authentic experiences, and strong social consciousness, Gen Z demands...

Tourism in the North-East: Challenges and Growth

The North-East region of India, often called the “Seven Sisters” along with Sikkim, is a treasure trove of natural beauty, rich culture, and unique traditions. Comprising eight states — Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and...

Indian Tourism Startups to Watch in 2025

India’s tourism industry has witnessed remarkable growth over the past decade, driven by rich cultural heritage, diverse landscapes, and increasing traveler interest both domestically and internationally. As the travel sector evolves, a new wave of Indian tourism...